marketing The psychology of short-form videos: Why bit-sized videos are addictive Let’s talk about the unstoppable rise of short-form videos in the digital marketing world. TikTok, Instagram Reels and YouTube Shorts have not only completely revolutionized on how we consume content but also how we market it. These snappy, highly engaging videos are not just a passing trend; they’re
How to optimize your blog for search engines in 2025 Unfortunately in today's competitive digital landscape, creating compelling blog content isn’t enough to drive traffic. You also need to make sure your blog is search engine optimized (SEO) to rank higher in search results and reach a wider audience. Blog SEO helps your content stand out amidst
marketing What's the difference between brand identity vs visual identity? It's time to expand your design vocabulary! I've got you! (even tho I've only recently mastered this) In the world of design and marketing, two terms that often get used are brand identity" and visual identity. They’re connected but totally not the
marketing 8 Amazing search engines you should be using (that aren’t google) When most people think of search engines, Google is the first thing that comes to mind. After all, with over 90% of the search market share, it’s easy to understand why. But just because Google dominates the search landscape doesn’t mean it’s the only option out there
marketing Can Marketing be replaced by AI? The integration of artificial intelligence (AI) in various industries has brought tremendous change and marketing is no exception. In just a very short time, AI has evolved from a tech buzzword into a powerful tool that shapes how businesses operate. But with the rise of machine learning, automation and predictive
What is branding? Is branding still important in 2025? Maybe you won’t believe what I’ll tell you now, but companies don’t sell products, they sell branding. To be more exactly, they sell experiences, emotions and ideologies. Have a look at Aesop for example, it’s a whole experience when you buy one of their products. They
marketing Why is digital marketing important? 7 reasons why it’s so essential for your business In today’s fast-paced digital landscape, effective marketing strategies are crucial for reaching potential customers and growing your business. Digital marketing helps you reach a larger audience than you could through traditional methods.
marketing How to gain instagram followers: Proven tips to grow your audience in 2025 In today’s fast-paced social media world, Instagram is more than just a platform to share photos, it’s a powerhouse for brands, influencers, and businesses. With over 1.3 billion monthly active users, it's no surprise that building a solid following on Instagram is a top priority
marketing Understanding touchpoints and marketing funnels: A simple guide for marketeers When it comes to understanding how customers interact with your brand, the concept of touchpoints is key. Before a purchase is made, every interaction a customer has with your brand during their journey is known as a touchpoint. These touchpoints can happen across various channels, whether it's searching
marketing Featured What is a SWOT analysis: A complete guide to boosting your business success If you’re like me, you’ve probably heard a lot about SWOT analysis, but maybe you haven’t used it to its full potential yet. I’ll admit, at first, it can sound a little “corporate,” but once you get the hang of it, it’s such a powerful
marketing What is digital marketing? A quick guide for beginners As someone who works in digital marketing, I get asked this question all the time: What exactly is digital marketing and how is it different from traditional marketing? Whether you’re a business owner, freelancer or just curious, understanding digital marketing can feel overwhelming with all the buzzwords floating around.
